Our Love Affair with Loveday London

Introducing our latest obsession…the stunning new lingerie collection from Loveday London.

We’ve fallen head over heels for the fiercely feminine styles from Loveday London, which match romantic ruffles and chic chiffons with lustful leather and cheeky cuts.

The overtly ladylike designs are given a brilliant bad-girl edge with deliciously daring peekaboo styles and contrasting, rock-chick fabrics.

The Seduction range offers the Hollywood glamour of screen sirens in irresistible powderpuff pink chiffon with contrasting leather panels. The perfect set for a vintage vixen who likes to put on a show.

The Superstition collection combines rich lace with polished black leather, giving a daring and dangerous edge to the flawless and feminine silhouette.

The two new pleasingly provocative collections Seduction and Superstition are available in-store and on the website now.

Loveday London Seduction Gown
Loveday London Seduction Gown & Blindfold
Loveday London Seduction Ruffled Gown
Loveday London Seduction Ruffled Gown
Loveday London Seduction Peekaboo Bra Set
Loveday London Seduction Peekaboo Bra Set
Loveday London Superstition Blindfold
Loveday London Superstition Blindfold
Loveday London Superstition Lingerie
Loveday London Superstition Lingerie