Dolci Follie’s New Year Resolutions!

Another new year means another new set of News Year’s Resolutions! This time, the team at Dolci Follie decided we’re not going to pretend to ourselves that we’ll suddenly turn into fitness enthusiasts and be jogging all over the city, or magically develop an aversion to biscuits and chocolate. No, this year, we’re setting ourselves a realistic goal, that is actually enjoyable and can only make us feel better every day! Yes, this year, our New Year’s resolution is to wear beautiful lingerie every day.

What? We don’t already? It may seem hard to believe, seeing as how we’re surrounded by luscious lingerie and too-die-for bras at the boutiques, but a number of us admitted to being rather bad when it came to wearing our lovelier lingerie often. Having discussed it before Christmas, a number of us on the Dolci Follie team know that we too-easily succumb to the lazy, auto-pilot dressing of just picking our washed-out, greying, old bras each day and keeping our lovely silk or lace items for ‘special occasions’!

It’s an easy trap to fall into, but an awful habit! With each of us being true lingerie enthusiasts, and constantly falling head over heels in love with at least half the items we get into the boutique, it’s fair to say we all have a pretty substantial collection of gorgeous bras and knickers. So why aren’t we wearing them enough?!

The first excuse we all gave was “I’m really lazy at hand-washing, I never have time”. A popular excuse, but a pathetic one! Hand-washing lingerie isn’t the nightmare we might pretend it is. Especially when using the new, time-and-effort-saving products such as Eucalan, which use natural oils and antiseptics meaning there’s no need to rinse, and meaning that “hand-washing” really only means putting your lingerie in warm water in the sink for an hour. Then all you have to do is take it out and place it on a towel to dry…easy!

Another excuse that came up was “oh, but it’s not so comfortable to wear all day”. Now, this is a fair excuse – none of us want to be distracted by rubbing underwires or digging-in straps all day. However, just because a bra is beautiful, doesn’t mean it’s going to be uncomfortable – and at Dolci Follie, this is something we really know. We choose to buy from brands who think about fit as well as style. One of our most popular brands, Mimi Holliday, is popular precisely because they make lovely lace and silk bras that consistently fit well and are comfortable all day. We never advocate buying an uncomfortable bra because we know that you’ll never end up wearing it. So, my advice as far as uncomfortable bras go is: get rid of them, and find a brand that fits well and looks great – because there’s lots out there that do!

Another reason that your ‘special occasion’ bra is uncomfortable may be because it’s the wrong size. Lingerie specialists advise that we should get ourselves re-measured every year or so as our bodies are constantly changing, even without us noticing, and as we all know it is imperative for comfort and support to be wearing the correct size bra. For this reason, it is ludicrous to save our most precious lingerie sets for special occasions, as we may only get to wear it once or twice before changing sizes!

We all know the amazing impact that a truly sublime lingerie set can have when you wear it; it can make you feel ever more beautiful, special, and confident. It’s a small and easy way of paying attention to yourself and treating yourself – even if it’s simply for your own eyes to admire and appreciate! It can inspire you to sit up that little bit straighter, and smile that little bit wider.

So, at Dolci Follie, we’re going to make sure this is a New Year’s Resolution that doesn’t fizzle out at the end of January (and we can say that with confidence, because we’ve seen the new collections coming to the DF boutique and can’t wait to get our own SS13 sets! Here’s a little sneak peak!

Dolci Follie Opens in Spitalfields

We’ve been listening to all those who have begged us to bring some Dolci Love eastwards, and have opened a Pop-up Store in the famous Spitalfields Market!Our gorgeous and wide-ranging Dolci Follie collection is now spread across our two branches. We also have a number of new items debuting in the Spitalfields store so make sure to pop down and check them out!

We’ll be expanding our range at Spitalfields over the next week, but here’s a sneak peak of the pop-up boutique so far! If you’ve never visited Spitalfields, now is a great time to come! There are several exciting events and special evenings taking place in and around the market over the next few weeks – find out more here: www.spitalfields.co.uk/

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There’s a wonderful range of shops and a very large market (particularly great at weekends, or, for the vintage-lover, on Thursdays) plus a huge selection of restaurants, bars and cafes to warm up in! We also have two new members of staff at Spitalfields ready to help you find the perfect lingerie, loungewear or swimwear – meet Chloe and Mariko!

Come and pop in and say hi at, 4 Market Street, Spitalfields, E1 6DT. Market Street runs alongside Brushfield Street in a covered walkway.

See you soon!

UK Lingerie Awards 2012

When Simona and I pulled up outside the awards venue, there was already a bustling group of photographers and press waiting for the celebs to arrive! The event was held the truly breath-taking venue of One Mayfair, a converted church with a stunning hall and beautiful original details.

The space had been wonderfully decorated and lit for the awards. We were ushered upstairs to enjoy an aperitif, and looked down excitedly at the carefully arranged tables. After catching up with fellow retailers, designers and industry experts, we went down to find our seats and eat a delicious meal. My highlight was definitely the semi-freddo for dessert…delectable! Then, with everyone sat at the very edge of their seats, the awards were announced.

A number of our brands scooped up prestigious awards, including Made by Niki who won not one but two awards: Most Innovative Brand of the Year and Independent Directional Brand of the Year.

Dirty Pretty Things won New Designer of the Year, whilst Kiss Me Deadly won the public vote for UK’s Favourite British Designer.

And, of course, Dolci Follie won Independent Retailer of the Year!

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The announcements ended with the Lifetime Achievement Award, presented to Lingerie Retailer and Dragon Theo Paphetis. Whilst he couldn’t be there to accept the award, he did send a hilarious acceptance video!

We were then entertained (and persuaded to get dancing) by the Swing Ninjas for the rest of the evening!

FYI by Dani Read at Dolci Follie

Avant-garde New York designer brings her dark, directional lingerie to Notting Hill. Iconic, edgy, New York label FYI by Dani Read includes handcrafted metal and leatheraccessories and unique fetish-inspired bustiers, briefs and bodies. Inspired by tough, uncompromising women with a flair for individual style, Dani Read has designed pieces that stimulate confidence and attitude in the wearer.

Simona Walters, owner of Dolci Follie, fell in love with the label at last year’s CurveNY lingerie and swimwear trade show in New York. Simona said “this collection will add something extra to our range at the boutique: powerful, fashion-foward pieces with a hard edge, that are perfect for those brave enough to incorporate into outerwear too”.

Enticing Eyemasks for Halloween

If you’re looking for the perfect finishing touch to this year’s Halloween outfit, we’ve got a bewitching suggestion…

Our beautifully intricate filigree eyemasks from Luna Veneziana are sure to cast a spell over everyone this Halloween. Hand-crafted in Italy, the range of eyemasks are of course inspired by the Venetian Carnival.

Inspiring intrigue and mystery, the elegant, delicate lace-look of the masks frame your eyes and disguise your face just enough to allow you to become someone else for the evening…

The classic dark gloss black is undeniably alluring and captivating, but for those who want to add an eye-catching element, we also have two styles in glittering gold

Our gorgeous eyemasks have been worn by a number of celebrities, and featured in several magazines, including Cosmoplitan:

Our First Year

It seems crazy that a year ago, we were hurriedly adding the finishing touches to the boutique, perfecting the window display, and arranging the lingerie ‘just-so’!

It all started off with a bang at our sensational launch party, held at The Club at The Ivy. With plenty of prosecco flowing and the club full to capacity with excited guests, we showcased our collections with an astounding catwalk. Each guest was given an extravagant goodie bag full of treats including one of our hot-off-press brochures, a Dolci Follie chocolate and an exquisite Luna Veneziana filigree eyemask.

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Throughout the year, we’ve held several other events in-store to showcase our favourite designers, inlcuding Olivia von Halle, Fleur of England, Paolita & Lascivious. Thank you to everyone who came to our events this year – we had so much fun, and so enjoyed meeting you and sharing a few drinks!

On of our favourite things to do is plan a spectcular window display. We’ve had some great fun with ours this year – creating a snow-covered winter wonderland for Christmas, a red-hot Valentine’s haven, or even getting into the spirit of Wimbledon! Here’s a few of our favourite:

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We’ve also had a wonderful number of mentions in the press, and had many stunning pieces from our lingerie range featured in gorgeous fashion shoots. Here’s a selection of some of our favourites:

Of course, one of our highlights this year has been winning ‘Independent Retailer of the Year’ at the UK Lingerie Awards 2012. We were chuffed to bits to receive the award, and cannot say thank you enough to everyone who has supported us!

We already have a few exciting things planned for the year ahead, and can’t wait for another fabulous year of Dolci Follie, but for now we want to make the most of our first year – so make sure you join us to celebrate on Thursday 8th November, 10am – 8pm!

Dolci Love x x x